Affiliates Area
Your hoplink Not set yet No hoplink yet Contact Andrew

Promotion tools

Hooks and Angles

Pick the angle that fits the people you talk to, then use one of its lines as a subject line, the first line of a post or the opening of a video. Each angle shows the page your link should go to and the ready-made swipes that go with it.

A hook works best when the next line keeps the story going, so let the email, post or video answer the question the hook raises. Every hook here is built on Judd Resnick's own story and on what the Diabetes Smarts program really contains. None of them promise a cure, and none of them tell anyone to change their medication.

You have not created a promotion hoplink, click here to create one.

Generate Hoplink
1

The father who ran five miles a day

Who it suits
Lists and followers aged 45 and over, fitness and walking groups, and anyone who thinks diabetes only happens to people who never exercise. Email, Facebook and YouTube.
The idea
When Judd Resnick was growing up, his father ran at least five miles a day and worked out with weights. Years later, after he retired, his doctor told him he was pre-diabetic.

Opening lines

  1. When Judd Resnick was growing up, his father ran at least five miles a day, so when a doctor later used the word "pre-diabetic", nobody in the family saw it coming.
  2. A man who had preached health and fitness to his son for decades came home from a check-up with news that sent that son around the world with a camera.
  3. What happened to a keen runner in the years after he retired, and why did his son end up making a whole documentary series about it?
Sends to: Written sales letter (recommended)

Judd tells his father's story in his own words on the written sales letter, so the reader goes straight on from where the hook stops.

Pair it with: New emailsSocial posts

2

A six-month film that took three years

Who it suits
Documentary lovers, curious readers and health newsletters whose readers like the story behind a story. Email and YouTube.
The idea
Judd is a documentary filmmaker. He expected his film about diabetes to take about six months, and he ended up spending three years flying to different countries to interview doctors, nutrition experts and people living with diabetes.

Opening lines

  1. Judd Resnick planned to spend six months making a film about diabetes, and he was still filming three years later.
  2. A documentary filmmaker set out to answer one question about diabetes for his own family, and the answers kept him travelling from country to country for three years.
  3. What did a filmmaker hear from doctors on the other side of the world that made a six-month project grow into an eight-part series?
Sends to: Free video presentation

People who love documentaries would rather watch than read, so send them to the free video presentation.

Pair it with: ArticlesNewsletter ads

3

The spoonful of seeds

Who it suits
Healthy-eating, recipe and weight-loss lists, and anyone who already counts sugar on labels. Email, Instagram and Facebook.
The idea
The program shows how pairing foods changes what they do. Its own example: adding chia seeds to an otherwise unhealthy yoghurt changes the ratio of fibre to sugar, which can slow down how fast the sugar is absorbed.

Opening lines

  1. A pot of sweetened yoghurt and a spoonful of chia seeds look harmless enough side by side, and what happens when you stir them into the same bowl surprises most people.
  2. Why would a spoonful of tiny seeds change what a pot of yoghurt does to your blood sugar?
  3. Checking the sugar on a label is a good habit, and the nutritionists in this series add one more question that can change how a whole meal behaves.
Sends to: Written sales letter (recommended)

The written sales letter shows the yoghurt and chia picture and explains the idea of food pairing, so it carries this hook straight on.

Pair it with: ArticlesSocial posts

4

One ingredient in the family recipe

Who it suits
Home cooks, food bloggers' lists and people who cook for a whole family. Email, Facebook and Instagram.
The idea
The program keeps room for favourite foods. It says that sometimes one item in a favourite recipe is what needs to change, along with what you eat alongside it. Chef Ronnie Fisher shows quick, easy and healthy meals in the series, and That Diabetes Cookbook comes with it.

Opening lines

  1. The recipe your family asks for every birthday might only be one ingredient away from being a meal you can enjoy without worrying about your blood sugar.
  2. Before you give up a favourite family recipe, find out why the experts in this documentary series often change just one ingredient.
  3. Judd Resnick's documentary series brings in Chef Ronnie Fisher to cook quick, easy, healthy meals, and it starts from the food people already love to eat.
Sends to: Written sales letter (recommended)

The written page talks about keeping favourite foods and swapping single ingredients, which is exactly what this reader wants to hear more about.

Pair it with: New emailsArticles

5

Standing in the supermarket aisle

Who it suits
Lists for busy parents, carers and shoppers on a budget, and anyone who reads labels and still feels unsure. Email, Facebook and TikTok.
The idea
Food labels are hard to make sense of. The program includes That Diabetes Shopping List, made to take the guesswork out of grocery shopping and help stock a kitchen with diabetes-friendly foods.

Opening lines

  1. You can read the back of a cereal box twice and still put it in your basket without being sure it was a good idea.
  2. There is a shopping list that comes with this documentary series, and it changes what goes in the basket before anyone even starts cooking.
  3. The healthiest-looking box in the supermarket aisle is not always the one the nutritionists in this series would pick, and the reason starts with the label.
Sends to: Written sales letter (recommended)

The written page lists the shopping list and the cookbook among the bonuses, so a shopper sees them straight away.

Pair it with: Social postsNewsletter ads

6

The day his friend needed a glucagon shot

Who it suits
Warm lists that like a true story, and readers who have a friend or relative with type 1 or type 2 diabetes. Email and Facebook.
The idea
Years ago Judd was with his friend Ryan when Ryan had a hypoglycaemic attack. Ryan had once shown Judd how to give a glucagon shot, so Judd knew what to do. Ryan recovered after several days in hospital, and Judd never forgot it.

Opening lines

  1. Judd Resnick's friend Ryan showed him how to give a glucagon shot in case of an emergency, and then one day Ryan needed it.
  2. Would you know what to do if a friend with diabetes needed emergency help right in front of you?
  3. Judd never forgot the day his friend Ryan ended up in hospital, and years later it came back to him when his own father got news from the doctor.
Sends to: Written sales letter (recommended)

The written page tells the story of Judd's friend Ryan and goes on to his father's diagnosis, so the reader gets the whole story in order.

Pair it with: New emailsSocial posts

7

The specialists in front of the camera

Who it suits
Health and wellness newsletters, readers who trust experts, and people who want more time with a specialist than a normal appointment gives them. Email and YouTube.
The idea
The series puts doctors, medical researchers, nutritionists and real people living with type 2 diabetes in front of Judd's camera, with hours to explain things a short appointment never has time for. Among the 24 experts interviewed are endocrinologist Dr. Jim Mann, diabetes psychologist Dr. Susan Guzman and nutritionist Vandana Sheth.

Opening lines

  1. Judd Resnick sat down with endocrinologists, nutritionists and medical researchers and asked them the questions most of us only think of on the drive home from the doctor's.
  2. Imagine having diabetes specialists explain food and blood sugar to you for about eight hours, with nobody looking at the clock.
  3. What would you ask a diabetes specialist if they had all afternoon and no other patients waiting?
Sends to: Free video presentation

Expert-minded readers like to see and hear the people talking, so the free video presentation suits them best.

Pair it with: ArticlesNewsletter ads

8

For the family who cooks dinner

Who it suits
Adult children of older parents, partners and carers who cook for someone with type 2 diabetes or pre-diabetes. Email and Facebook.
The idea
Judd's own reason was family: his father's diagnosis, and his worry for himself, his wife and their future children. The program speaks to anyone who wants to protect the people they love.

Opening lines

  1. When Judd Resnick's father was told he was pre-diabetic, Judd worried about his dad, and then he started to wonder about his own risk and his wife's.
  2. If someone you love has just been told their blood sugar is too high, the questions at your house probably start at dinner time.
  3. When one person gets the diagnosis, the whole family usually ends up sharing the cooking, the shopping and the worry.
Sends to: Written sales letter (recommended)

The written page speaks to people protecting their loved ones and lists the cookbook and family-friendly meals, which is what a carer looks for.

Pair it with: New emailsArticles

9

Hungry on a strict diet

Who it suits
Weight-loss and low-carb lists, and readers who have tried cutting out sugar and carbs and found it hard to keep going. Email, Instagram and TikTok.
The idea
The sales page warns that strict low-carb and keto diets can leave people feeling hungry and deprived. Diabetes Smarts is about gradual lifestyle changes, food pairing and swaps, with plenty of food still on the plate.

Opening lines

  1. Cutting out sugar and carbs feels great for the first few days, until the hunger and the cravings show up at the same time.
  2. The diet that leaves you hungry at 4 o'clock every afternoon is very hard to keep up for years, so what do the people in this documentary series eat instead?
  3. What if you could keep many of your favourite foods and change what goes next to them on the plate?
Sends to: Written sales letter (recommended)

The written page has a section on strict low-carb diets and on eating without going hungry, so it answers this reader's worry directly.

Pair it with: Social postsNewsletter ads

10

The questions after the appointment

Who it suits
People recently told they are pre-diabetic or have type 2 diabetes, and the people around them. Email, Facebook and YouTube.
The idea
Most people leave the doctor with a prescription, a leaflet and very little time to ask what to eat tonight. The series fills that gap with hours of explanation, plus companion guides that sum up each episode.

Opening lines

  1. The appointment ends, the door closes, and the question "so what do I eat for dinner tonight?" is still sitting in the car with you.
  2. Nobody hands you a plan for dinner along with the diagnosis, so many people end up working it out alone for months.
  3. Judd Resnick made his documentary series for the person sitting at the kitchen table with a new diagnosis and a head full of questions nobody had time to answer.
Sends to: Free video presentation

Someone with fresh questions wants to be talked through it, and the free video presentation does that before they decide anything.

Pair it with: New emailsArticles

11

Eight episodes from the couch

Who it suits
People who would rather watch than read, older readers, and lists that already enjoy health documentaries. YouTube, Facebook and email.
The idea
Diabetes Smarts is built around an eight-part documentary series, about eight hours long, made by a professional documentary filmmaker. It comes with companion guides, a cookbook and extra short videos called Small Bites.

Opening lines

  1. A documentary filmmaker spent years getting doctors, nutritionists and everyday people on camera, and what he filmed became eight episodes running about eight hours.
  2. This weekend you could watch a series made by a documentary filmmaker who travelled to several countries to find out what really helps people with type 2 diabetes.
  3. Judd Resnick put everything he learned about type 2 diabetes into a series you can watch from your sofa, one episode at a time.
Sends to: Free video presentation

This angle sells the watching itself, so the free video presentation is the natural next step.

Pair it with: Social postsNewsletter ads

12

Cake at the family birthday

Who it suits
Readers who love eating out, family gatherings and travel, and feel that a diagnosis means sitting those out. Email, Facebook and Instagram.
The idea
The program is a lifestyle shift that keeps room for favourite foods, so people can still enjoy meals out, family barbecues and travel once they know what to watch and what to eat.

Opening lines

  1. Taking a piece of cake at a family birthday shouldn't earn you a disapproving look from across the table.
  2. What do you order at a restaurant with friends on a Saturday night when your doctor has just told you to "watch what you eat"?
  3. This documentary series shows you what to watch and what to eat, so barbecues, birthdays and meals out can stay part of your life.
Sends to: Written sales letter (recommended)

The written page covers eating out, family meals and travel, so the reader sees their own life in it.

Pair it with: New emailsSocial posts

Turn a hook into a promotion

Social PostsFinished posts for Facebook, Instagram, YouTube and TikTok. EmailsReady-made emails to send to your list. Text / Newsletter AdsShort text ads for sponsor slots and solo mailings.

© 2026 DiabetesSmarts.com All rights reserved.

We guard your privacy very seriously, please review our privacy policy. Any use of this website constitutes acceptance of our Terms of Use and Privacy Policy. You must be 18 or older to use this website. Results can vary, this information is not a substitute for personalized help from a licensed professional. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Unica Publications Ltd.

This bonus offer has been created by Unica Publications Ltd. and not by ClickBank. As such, ClickBank is not responsible for any information contained in the offer, including, but not limited to, any product information, promotions, incentives, expected returns or other information contained herein. In addition, ClickBank is not responsible for any links to third party websites in conjunction with this offer. Such links do not imply any endorsement by ClickBank of such websites or the content, products or services available from such websites. By clicking on or accessing a third party website listed, you acknowledge sole responsibility for and assume all risk arising from your use of any such websites.